IndianwearBranding & StrategyGraphic & Motion Design
Sudamini Bhagat
Client
Sudamini Bhagat
Role
Branding & Strategy
Duration
July 25, 2025
Designer
Toki Studio
Brand overview
Label Sudamini Bhagat is a boutique Indianwear fashion label that embodies timeless elegance through handcrafted ethnic collections. Our design studio partnered with the brand to amplify their visual storytelling and digital presence for the launch of their Noor Collection, a refined blend of tradition and contemporary style.
We worked closely on shoot planning, creative direction, content strategy, and post-production — including video editing, graphic design, and social media rollout.
- Branding & Strategy
- Graphic & Motion Design
- Catalog Shoot Direction
A complete branding & strategy story shaped
for clarity, consistency, and measurable
brand momentum.
01. Challenge
The brand was preparing to launch the Noor Collection at their storefront and needed a cohesive, professional content plan that would not only do justice to the aesthetic of the garments but also drive engagement on social platforms. The challenge was to create visual content that felt premium, retained cultural depth, and stood out in a crowded ethnicwear market — all within tight timelines and without compromising on design quality.02. Solution
• Strategized a content calendar tailored to festive shopping behavior and brand tone. • Conceptualized and executed a lookbook-style shoot with mood boards and shot planning. • Designed engaging social media creatives — static, carousel, reels, and stories. • Edited promotional and behind-the-scenes videos for Instagram and offline use. • Created consistent brand-aligned graphic templates to maintain visual identity. • Delivered editable assets for future reuse and content scalability.03. Results
• Achieved a 2.3x increase in post engagement within 2 weeks of launch content rollout. • Boosted footfall to the physical store through strategic promotion of the Noor Collection . • Improved brand recall and recognition due to cohesive visual language. • Positive feedback from customers and collaborators on the elevated brand presentation. • Streamlined in-house content workflow with reusable templates.